Choland the label

Choland was founded with a dream to bring opportunity to our community through the power of music. Our journey began with the inspiration from our dear family member, Chosen One Dtae, who instilled in us the drive to do better and make ourselves better. His encouragement and passion for music laid the foundation for our record label and continue to inspire us every day.

We the Cho’s, we draw inspiration from the cyclical nature of life, as symbolized by the relentless spinning of the ferris wheel. We understand that everyone experiences their fair share of down days, but we firmly believe in the power of resilience and the promise of brighter days to come.

Our label is a testament to the fact that success and recognition are not limited to a select few. We firmly believe that everyone deserves their turn on top and an opportunity to shine. However, we also embrace the importance of teamwork and collaboration as key ingredients in achieving greatness.

Just as the ferris wheel reaches its peak, our label seeks to elevate artists to new heights. We celebrate the individual brilliance and artistry of each artist we work with, providing them with the guidance, support, and resources needed to unlock their full potential. We believe in nurturing their unique talents and empowering them to express their creativity freely.

But our commitment extends beyond individual success. We understand that music is a collaborative art form, and the magic truly happens when artists come together as a team. We foster an environment where our artists can connect, collaborate, and learn from one another, sparking new creative energy and pushing the boundaries of musical innovation.

In the realm of music, we acknowledge that the journey is not always smooth. However, we firmly believe that the downs are temporary and that, with perseverance, every artist can rise again. We stand by our artists during their challenging moments, providing unwavering support, and reminding them that they have what it takes to overcome any obstacle.

At [Music Label Name], we embrace the core values of resilience, collaboration, and collective achievement. We understand that the ferris wheel of life keeps spinning, but we ride it together, supporting one another along the way. We take pride in being part of each artist's journey, celebrating their successes, and lifting them up during their toughest moments.

Join us on this thrilling musical adventure, where we believe in the power of resilience, the strength of collaboration, and the transformative nature of music. Together, let's conquer the ups and downs of the industry and create an environment where every artist can shine their brightest